Lavie’s story started in 2009 at a private family event when colorful handbags designed by Mrs. Shobha Tainwala for the attending guests became an instant hit! Finding a clear gap in the market for high-profile bags, brother-sister duo decided to establish a world-class brand. This inspired the birth of Lavie. The name itself is derived from the popular French phrase La Vie en Rose which means ‘Life in Pink Hues’.
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